Ever since its launch in 2006, Music India, a 24-hour music channel, has constantly re-invented itself and found new ways to communicate with its audience, who are ever so fickle - whether it's synching its audio-visual experience with everything Bollywood, latest music videos or setting rich production standards coupled with top-notch packaging. Now as it stands, Music India has become the most preferred Hindi music channel of the youth.thanks to its fresh and imaginative approach to content development.

Within a short span of time, Music India has carved a unique and distinct niche in the minds of its viewers by providing a 360-degree view of Hindi music and the film industry through a journey of fresh Indian music from indipop to bhangra, retro to remix and from raga to rock.

Showcasing the most up to date film news, Bollywood celebrity gossip and star interviews, behind-the-scenes footage and peeps into Bollywood backyards, as well as transmitting an eclectic combination of Hindi music, Music India proves to be one helluva entertainer.